As a relative new person to Real Estate Industry it amazes me to hear how many people have a blog whether that is an ActiveRain account or a WordPress blog .  After doing research for our client to see what you guys are doing right or wrong we came up with the following things that this industry can be doing in order to use the power of our blogs to gain customers.

Remember it is a representation of your business and the BRAND you are trying to build as an agent.
In my opinion this is the biggest mistake that people make with their blogs.  They get too personal and cover off topic items.   Choose your topics that you think your customers would want to know about. Stay away from political and religious topics, and never post pictures of you doing something that you would not want your conservative grandmother seeing you doing.

Be consistent with your posting.
The best way for you to build an audience is to be consistent with your postings.  I know that you have a lot of things to do, but take one day a week or every two weeks and write your posts and then use a scheduler to post them for you.  I encourage you to take our 30 Day Blog Challenge.  Our 30 day blog challenge is to post at least one article a day for the next 30 days.  I know that it may seem like a lot but if you are serious about it 30 days is not that long and we find that it.  Here are some topics that we recommend to our clients.

•    Market Updates – Use your title reps or MLS for sales information for your area
•    Home of the Week – This does not have to be your listing but would be a good way to showcase listing of interest.
•    Restaurant Reviews – This is my favorite as you get to have a good meal but also because you are posting it to your blog, you can now claim 100% of the meal off your taxes, instead of the standard 50% for local meals.  Bring your camera with you to take pictures of your food and call ahead to interview the owner or chef about the food.
•    Upcoming Events – Tell us about upcoming events, for the Forth of July you could have told us about the various fireworks show available.

Add Some Video To Your Blog.
Instead of typing to us talk to us.  Create a YouTube channel and post the videos in your blog.  Video blogging provides a break for those who read your blog and allows for people to know who you are and get familiar with you.  It is easier for us to relate to someone we can see and hear, then the words that we type on a page.  Use your video blog to interview someone or showcase your new listing with a video tour of it.

Stay tuned for part two, coming soon.