If you are in the Real Estate Industry and you are not using email as a means of marketing you are spending to much money or you are not communicating with your customer. E-Mail is the most cost effective and easiest way for you to communicate with your customers. In fact e-mail is becoming the preferred method of communication. So here are a few tips that we give our clients when setting up email campaigns.

1. Create a custom design. Use a theme that matches your current marketing materials. If you don’t know how to do this then consult with a professional. It will be worth the money.
2. Get Permission to send out emails. Just because you have a name and email doesn’t mean they want to be contacted by you. Also include the required opt out sentence at the bottom of all your emails.
3. Be Consistent. Don’t just send out e-mails whenever you have a new property. Send out monthly home tips, recipes, etc. Use this time to communicate with your virtual farm and to nurture those relationship.
4. Be Productive. Have an exact point to every e-mail that you send out. Don’t just send an e-mail out because you need to do it. If you are struggling for ideas look to sites like activeRain.com or turn to your title rep for ideas.
5. Use a CRM System. CRM stand for Customer Relationship Management. A CRM program will allow you to manage your buyers and seller and keep you entire real estate business organized. Many of the have built in email sending functions with advance tracking features.

Remember e-mail marketing is one of the many tools that you can use to communicate with your buyers and seller. Use it to start a communication with them and then have a plan for how you are going to handle them once they want to buy or sell a house.