1. Detailed Property Information

You don’t have to be Ernest Hemingway , but how can I make a decision about the house with the following description.

Adorable 4 bedroom in great area of La Verne – recently painted and updated.

This was taken from an actual listing for a property in a gated community that cost over $1,000,000. One suggestion I have is look to the home owner for their help, because who knows the house better then the current owner.

2. Interactive Tools

Give the buyers custom maps of the property think about including local points of interest like which schools boundaries the school falls and the closest grocery story. Give them good mortgage calculators that offer suggested payments for the house based on today’s interest rates; integrate your calculator with the mortgage rate RSS feed from bankrate.com. And finally give you buyers the ability to email listing to their friends. My wife loves to email her mother with houses that we are looking at.

3. Pictures, Pictures, Pictures!

Pictures are the number one thing people want to look when they come to your website. Most MLS’s allow you to upload up to 20 photos. Your single property website should have as many photos as it takes for the potential buyer to get familiar enough with the house to envision themselves living in it.

If you are not using a professional service get a digital SLR with the smallest mm lens possible. We recommend using the Nikon D40 or the Cannon Digital Rebel XTi . Be sure to get the package with the 18-55mm lens because that will give you the most functional lens for taking photos of your properties

4. Include Multimedia

Use video and or virtual tours to showcase your property. The goal is to get the buyer to see themselves living in the property.

5. Be transparent

Disclose everything about the property that you know. If you have had a pre-listing appraisal or inspection, make those available to buyers. Also use the information from Zillow or comparable home information to gain trust with your buyer so they know your asking price is fair.

6. Contact Information

Give every way known to man for them to contact you about the house. Especially as more and more houses go on the market even the littlest things may cause them to look at other properties.

7. Establish Credibility Your Credibility

On the internet you have less then 15 seconds to make an impression. So I ask you how does your website, photo, flyers, business cards, signs, and mailers represent you? If you haven’t had professional photos taken in the last year, Get Some Done. And take a hard look at how someone would perceive your professionalism based solely on your marketing materials.